The use of coupons to reach out to customers is, for some companies, a necessary corporate strategy. This is especially true if the firm is engaged in the cosmetics business. The important thing to remember about the cosmetics business is that it is not selling a basic necessity of life, or to put it more simply, it does not fall under any the following categories: food, clothing and shelter. In other words, those who buy such items really have the extra money to pay for what they want to purchase. Otherwise, they will only be spending for any of the three basic necessities earlier mentioned. Nivea Coupons has been circulating in the market for quite some time and they are issued in support to the marketing of a large variety of Nivea Products.
Possible Anniversary Offers
It is very interesting to note that Nivea is celebrating its 100th anniversary in the year 2011. Their coupons are very much in demand because during an anniversary year, many deals and promotional offers for their products can be expected. While they have a wide variety of products, the most famous item they sell is the Nivea moisturizing crème, which has been in the market since the very beginning of the company’s existence. Nivea Coupons may be used to purchase any of their products, and the ones for Nivea Crème are the ones always anticipated. Nivea products can be easily categorized into the following groupings: Bath and Body Care, Products for men, Skin and Beauty Care, Lip Care and Nivea Cream derivatives. The lotions and gels fall in any of these categories. Nivea Coupon are applicable not only for their products but for other products as well. This seems to be the current trend in the use of coupons, giving emphasis on the savings the customers get, whether they use them on proprietary products or not.
Better Interaction with Customers
With today’s internet technology, coupons are issued in the websites of many companies. The latest trend is to offer printable coupons which can be downloaded from the internet. Nivea coupons are also available as printable coupons from the company website and other websites where beauty products are featured. The internet offers better interaction with customers since the company can contact them directly through emails or through their newsletters. Customers who want to be updated on new deals and sales offers can register for membership and are assured of being regularly informed of such offers. Using the internet is a blessing since the customers do not have to go to the malls to find out about the latest sales offers available in the market. This can be done right in their homes at any time of their convenience. Nivea Coupons are also available and printed in newspapers and beauty care magazines which customers can cut and save for future use. This is the traditional way of collecting coupons which until the present time is still available to interested buyers. The different ways of obtaining coupons are designed so that customers will be enticed to indulge in their constant desire for proper grooming and beauty care.